An email preference center allows your subscribers to manage and customize their email communication preferences. They can take control of the type, frequency, and content of the emails they receive. Without a preference center, customers have two options: Keep receiving all emails.

Manage your email preferences On your Android phone or tablet, open the Settings app. Manage your Google Account. At the top, tap Data & privacy. Under “Emails from Google services,” tap Manage email preferences.

Simply put, preference centers are a method for users to personalize their experience with your brand across channels. Different users will have different preferences in terms of how often they want to hear from you, where they want to hear from you, and even what data you can collect from them.